PRIVACY POLICY

This Privacy Policy explains how PaceBound (“we”, “us”, “our”) collects, uses, and protects your personal data when you use our website or purchase from us.

This policy is governed by the laws of England and Wales and complies with the UK GDPR and EU GDPR.

1. Who We Are

PaceBound is the data controller responsible for your personal data.

Contact: pacebound1@gmail.com

2. Information We Collect

Information you provide:

  • Name

  • Email address

  • Phone number

  • Billing and shipping address

  • Payment information (processed securely via third parties)

  • Order history

  • Customer support messages

Automatically collected information:

  • IP address

  • Device and browser information

  • Website usage behaviour

  • Cookies and tracking data

3. How We Use Your Data

We use your data to:

  • Process and fulfil orders

  • Manage payments and refunds

  • Provide customer support

  • Send order updates

  • Improve website performance

  • Prevent fraud and misuse

  • Send marketing (only with consent)

4. Legal Basis

We process your data under:

  • Contractual necessity

  • Legal obligation

  • Legitimate interests

  • Consent (marketing & cookies)

5. Cookies & Tracking

  • Non-essential cookies are only activated after explicit user consent

  • No analytics or marketing cookies are set before consent

  • Cookies are used for functionality, analytics, and marketing

  • You may withdraw consent at any time via cookie settings

6. Third Parties

We use trusted third parties:

  • Stripe (payments)

  • Google Analytics (analytics)

  • Meta (advertising)

  • TikTok (advertising)

  • Klaviyo / Mailchimp (email marketing)

  • Squarespace (hosting & infrastructure)

All providers process data under GDPR-compliant terms.

7. Data Retention

We retain data only as long as necessary for:

  • Order fulfilment

  • Legal obligations

  • Dispute resolution

  • Business requirements

8. Your Rights (GDPR)

You have the right to:

  • Access your data

  • Correct your data

  • Delete your data

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Data portability

9. Data Security & Breach Handling

We implement appropriate security measures to protect your data.

In the event of a breach:

  • We will notify authorities within 72 hours where required

  • We will inform affected users if risk is high

  • We will take steps to mitigate impact

10. International Transfers

Your data may be processed outside the UK/EU with appropriate safeguards in place.

11. Legal Statement

To the fullest extent permitted by law, we comply with applicable data protection regulations. This policy should be read alongside our Terms & Conditions and Cookie Policy.

12. Contact

For privacy inquiries: pacebound1@gmail.com